Hashtag Efficiency

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The #hashtag game

What do you do when you have a lot of thoughts and you want every one of them to be heard on Social Media? And what if you want every one of them to have a reach that will go beyond just your followers? That is when #Hashtags come into play. The purpose of a hashtag is to link automatically anything that begins with a hash symbol (#) and make your posts discoverable to an audience outside your circle. For example, an inspirational tweet might reach a lot more twitter users if you use #goodvibes.

When hashtag’s journey began on twitter, it was a mere symbol. Since then, it has proven to be the most used symbol on Social Media. Though Hashtag started on twitter, it slowly made its way to Instagram, Facebook and other Social Media platforms.

Hashtag campaigns

The reach of your posts might differ based on whether it is a personal account or a business/brand account. Whether you have a product that you created or a business that you own, there are endless numbers of marketing techniques on Social Media. It is not something new for big brands to market their products on Social Media platforms. Brands such as Coca Cola, ASOS, Uber, etc run successful advertising campaigns by maintaining an interactive social media environment with their audience. Using hashtags to do this can instantly help increase brand awareness, help run interesting online contests, and helps for the content to be found easily in one place.

Hashtag campaigns

The reach of your posts might differ based on whether it is a personal account or a business/brand account. Whether you have a product that you created or a business that you own, there are endless numbers of marketing techniques on Social Media. It is not something new for big brands to market their products on Social Media platforms. Brands such as Coca Cola, ASOS, Uber, etc run successful advertising campaigns by maintaining an interactive social media environment with their audience. Using hashtags to do this can instantly help increase brand awareness, help run interesting online contests, and helps for the content to be found easily in one place.

Trending hashtags

Social Media sites like Twitter give you a list of trending hashtags for the day. Therefore, brands are on the constant look-out for relevant trending hashtags that they can use to promote their brand in their own way. It is also important for the brand to come up with a witty and unique post, so that it does not get lost in a huge number of already existing posts with the trending hashtag. This can be in the form of a statement, or a meme, or a gif with just the hashtag. This will let the audience appreciate the brand and increase awareness.

Content hashtags

When you have a business that is related to tourism, you can use generic hashtags like #travel, or #life or #happiness. Though they may not be specific to your products, such hashtags will expand the reach of your posts to a wider audience. This may result in brand awareness for potential customers.

For example, Mercedes Benz has used the #scenicroute for their Instagram post.

And, the luxury brand Chanel has used the #Matte to introduce their new product.

Hashtags are alright. But, why?

It is now rare to see a tweet or a picture that is not followed by a hashtag at the end. According to social media experts, when you use a hashtag in your tweet, it increases your chance for audience engagement by twice the amount. On Twitter, there is a 55% chance of a retweet when a hashtag is used. The usage of hashtags for brand’s social media posts and campaigns are proven to be beneficial. With a little bit of research, and a lot of creative thinking, it is possible for a hashtag campaign to be effective in adding value to a brand’s image and identity.

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