Guru Shree Shanti Vijai Jain Gurukul

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Guru Shree Shanti Vijai Jain Gurukul is one of the best International Residential Schools in TamilNadu with an Affordable Fee Structure. Spread across 16 acres in the outskirts of Chennai, Guru Shree Shanti Vijai Jain Gurukul is a modern International Residential School. Their Learning is based on by optimizing the curriculum into learning cards, octagonal learning centers, sports facilities, liberal arts, living in nature etc.

Achieved an Increase of 29.2% In the Number of Visitors During Campaign Period
Increase of 67.15% In New Users Visit During Campaign Period
Return on Investment of 900%
Social shares by network

Challenge

To Get Admissions for the International Residential School through Organic Traffic, PPC Marketing, and Social Media.

Solution

We optimized the website for high volume and high competition keywords. Set Up and exclusive landing page for PPC Marketing and added the same to the website menu to start generated organic leads. The CAMS Social Media Team, devised Creative and Compelling Facebook Lead Generation Ads targeting Parents with the Children between the age group of 9-15 and those who are interested in Boarding schools and Residential Schools.

Results

We’ve Generated 250 Leads from parents who were looking to admit their children in the Residential School. We achieved a Click Through Rate (CTR) of 7.3% for the PPC Campaign, and generated 25 leads within 30KM Radius of were the school is situated. A Brand funnel was created to spread the awareness about the school using Video Ads on Facebook. 

  • 1,56,597 Impressions
  • 1,19,113 Parents Reached
  • 250 Leads Generated
  • 10 Admissions Procured With a Fee of 2Lakhs Per Annum

1,56,597 Impressions

1,19,113 Reach

250 Leads Generated

From The Client

“Digital Marketing team from CAMS Infotech was very responsive in terms of passing on the leads and co-ordinating with our admission team. They didn't stop with jus generated leads, but also made sure to set up follow up mechanisms to procure admissions for our school.”

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