Guru Shree Shanti Vijai Jain Gurukul

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Guru Shree Shanti Vijai Jain Gurukul is one of the best International Residential Schools in Tamil Nadu with an Affordable Fee Structure. Spread across 16 acres in the outskirts of Chennai, Guru Shree Shanti Vijai Jain Gurukul provides a serene learning environment for their students. Their learning is by optimising the curriculum into learning cards, octagonal learning centres, sports facilities, liberal arts, living in nature etc.

GSS Jain Gurukul is an international residential school that promotes international education, in a global environment, by adopting a curriculum by Cambridge International Examinations.

About The Brand:

Guru Shree Shanti Vijai Jain Gurukul is one of the best International Residential Schools in Tamil Nadu with an Affordable Fee Structure. Spread across 16 acres in the outskirts of Chennai, Guru Shree Shanti Vijai Jain Gurukul provides a serene learning environment for their students. Their learning is by optimising the curriculum into learning cards, octagonal learning centres, sports facilities, liberal arts, living in nature etc.

Objectives:

  • To create and maintain a business presence on Facebook, Instagram and Twitter.
  • To create content buckets that would help in increasing page engagement/ page likes/ page visits.
  • To hit the right sentiments of the target audience, assist them in understanding all pros and making sales happen.
  • To create high quality relatable and interactive content which would build trust and credibility among the audience and encourage them to spend more time with the social media channels and campaigns of the brand.

Strategy:

Social Media Promotion

Beginning with a Facebook page that had around 200 page likes, we started to frame and design posts on various series that would help promote the school, interact with parents, make the page more parent and children-centric. The posts on social media were run and boosted to get the following results:

  • Crowd-sourced content
  • A billion likes on Facebook
  • Ran campaigns that revolved around converting leads to enrollment
  • Innovative contests

Lead Generation Campaign

We ran a successful lead generation campaign for GSS Jain Gurukul’s student admissions for the academic year 2019-2020. Running the campaign focusing on a specific target audience gave us a huge boost in reach and impressions. This eventually led to a higher conversion rate proving to be a successful lead generation campaign. Facebook lead ads paved a quicker way for customers to reach the brand.

Results:

Following the implementation of an effective social media strategy, we were able to deliver resourceful impressions, engagements and leads to Guru Shree Shanti Vijai Jain Gurukul.

From The Client

“Digital Marketing team from CAMS Infotech was very responsive in terms of passing on the leads and co-ordinating with our admission team. They didn't stop with jus generated leads, but also made sure to set up follow up mechanisms to procure admissions for our school.”

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