Guru Shree Shanti Vijai Jain Gurukul

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Guru Shree Shanti Vijai Jain Gurukul is one of the best International Residential Schools in Tamil Nadu with an Affordable Fee Structure. Spread across 16 acres in the outskirts of Chennai, Guru Shree Shanti Vijai Jain Gurukul provides a serene learning environment for their students. Their learning is by optimising the curriculum into learning cards, octagonal learning centres, sports facilities, liberal arts, living in nature etc.

GSS Jain Gurukul is an international residential school that promotes international education, in a global environment, by adopting a curriculum by Cambridge International Examinations.

About The Brand:
Guru Shree Shanti Vijai Jain Gurukul is one of the best International Residential Schools in Tamil Nadu with an Affordable Fee Structure. Spread across 16 acres in the outskirts of Chennai, Guru Shree Shanti Vijai Jain Gurukul provides a serene learning environment for their students. Their learning is by optimising the curriculum into learning cards, octagonal learning centres, sports facilities, liberal arts, living in nature etc.

Objectives:                                                                                                 

  • Create and maintain a business presence on Facebook, Instagram and Twitter.
  • Create content buckets that would help in increasing page engagement/ page likes/ page visits.
  • Hit the right sentiments of the target audience, assist them in understanding all pro’s and making sales happen.
  • Create high quality relatable and interactive content which would build trust and credibility among the audience and encourage them to spend more time with the social media channels and campaigns of the brand.
  • Follow a 3-step strategy that could potentially lead to a successful campaign for the brand.

# Step Brand Revamping Process:

Step 1 – Social Media Promotion

Beginning with the Facebook page that had around 200 page likes, we started to frame and design posts on various series that would help promote the school, interact with parents, make the page more parent and children-centric. The posts on social media were run and boosted to get the following results:

  • Crowd-sourced content
  • A billion likes on Facebook
  • Ran campaigns that revolved around converting leads to enrollment
  • Innovative contests.

Step 2: Revamping of Website

The design of the website will appeal to different type of users including students and parents with user-friendly features. The usage of flat colours and typographic styles will help the website seem well-organised and better the user experience.

Step 3: Lead Generation Campaign

Facebook Lead Ads let you advertise without your prospects ever having to leave Facebook. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.

Results:

Team CAMS InfoTech, delivered to Guru Shree Shanti Vijai Jain Gurukul throughout the entire campaign, and when it completed, we broke down their reports by what we spent on the digital marketing campaigns, and all the impressions, engagements, and leads they got.

Facebook Lead Ads brought real results to Guru Shree Shanti Vijai Jain Gurukul, and they can deliver real results to your business too.

From The Client

“Digital Marketing team from CAMS Infotech was very responsive in terms of passing on the leads and co-ordinating with our admission team. They didn't stop with jus generated leads, but also made sure to set up follow up mechanisms to procure admissions for our school.”

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