SBI Chennai Zone 1 with a strategic approach decided to explore Facebook marketing to target potential audience who are of similar interest. SBI only concentrated targeting audiences from Chennai. As we had launched a 'Missed Call Campaign' our main objective was to drive sales from it ensuring our audiences reach out to via in just a call.
When spoken about SBI, the only think that strikes one's mind is loans, insurances, investment planning and more. Our objective was to increase awareness on Property Sale for Chennai customers who were looking for flats / apartments with affordable pricing.
CAMS Infotech recommended running 'Facebook Lead Generation Ads' that will help us bring in more customer database by addressing their concerns. Our secondary motive was to popularise the 'Missed Call Campaign' by running ads which helps us improve the ad reach and visibility. By executing this successfully, we at CAMS Infotech generated about 255 leads in a span of 45 days!
The products which were chosen to be promoted were Home loans, Car loans, Insurance, Mutual funds, and Personal loans. The campaign is successful and generating leads on an on-going basis for the clients.