about Pothys
Pothys is a leading chain of textile showrooms in South India. Their undisputed reputation stems from the constant dedication to provide the most high-grade quality that is exclusive with diverse clothing options and unmatched customer service.
The Chalange
To increase Pothys website traffic and conversions on the e-commerce website
Solutions
The traffic to the website laid stagnant for 5 years. There were on-page issues to be fixed, the content on the website and the product pages were to be re-written.
We made a complete website analysis using our effective Search Engine Optimization services. We worked from scratch by efficient active keyword research, fixing the on-page errors, improving the site load time, switched over to the HTTPS, increased quality back links, and earned natural links for Pothys e-commerce website.
The Results
- We’ve achieved an increase in Click Through Rate (CTR) of 0.73%, which generated several new sales.
- The number of clicks increased by 11,492 in one month.
- In the campaign’s inaugural month of activity, we worked on fixing the On-Page errors which lead to an increase in the number of clicks, surpassing the client’s target.
- February 2018 saw post-click revenue produce a Return on Investment (ROI) of 272%.
The technology that we use to support Pothys
Ecommerce
SEO
SMO
SMM
SEM