May 10, 2020
Founder & Managing Director

We had signed up with cams for our website development, and they were pretty fast with their deliverables and also guided us on how to go about it... They also help us in our social media management too..their whole team has young and refreshing ideas. Thanks for the support, and wish you guys all the best, CAMS

Influencer Marketing

A Successful, Influencer Marketing Campaign is based on identifying the right influencers, building relationships with them, and promoting your content.


A thorough macro and micro-influencer’s analysis lays the foundation for a successful influencer marketing campaign. Identifying influencers in the client’s niche is a challenge by itself. We at CAMS Infotech do the same to build a strong influencer marketing campaign using various premium tools for the influencer identification. We build relationships with them and pursue them to promote our clients products and services. Giving them a trial to use our client’s products and services, asking them to try them and share their experiences on their social media channels are part of our influencer marketing strategy.

Identifying Right Influencers

A Complete Influencer group analysis in the client’s niche, lays a strong foundation for the successful influencer marketing campaign. Building relationships and pursuing them to promote your products and services is the next step.

We work closely with our clients when establishing goals and objectives for their Influencer Marketing Campaigns. We connect with our influencers and brief the goals and objectives of the campaign and ask them to share their experiences about our client’s products and services. Connecting with micro-influencers provides better mileage for brands to spread their message as the engagement level is high with their followers.

Ongoing Marketing Efforts

The information provided in our Influencer marketing reports gives you complete transparency and can subsequently enhance your Influencer marketing campaigns.

Optimizing Influencer Marketing Campaigns

We are able to effectively optimize and plan campaigns using premium tools. All the campaigns are customized to be as effective as possible to meet the business goals and commercial objectives of each of our clients.

We offer Influencer’s data, all the communications made with the influencers and successful campaign outcomes. We segment the influencers according the business vertical the client operates and identify the micro and macro influencers in their field of business. Few of the common verticals where our clients operate are fashion, medicine, education, B2B, Laboratory software, Hotels and hospitality, and many more. It is a win-win situation for both the influencers and the brand as they share their experiences with thier followers.

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