Indian Bank

about Indian Bank

Indian Bank is a financial services company established in the year 1907 in Chennai, India. With a growing number of employees and branches, Indian bank is one of the top performing public sector banks in India.

Reviewed on
5/5
40+ Reviews
30,000
+

Hours delivered back to the business

100
+

SOX compliance in Settlement process automation

95
+

Success rate of bot case completion

6
+

For functional release of OBT, RTS and OGS

Campaign

Our campaign generated leads for Indian Bank’s various loan products such as home, vehicle and MSME. Our campaign instigated the search to reach out to the designated audience to promote these products. The actively searched brand name ‘Indian Bank’ on Google also plays a strong role in promoting the brand and the products.

Goal

Our campaign’s primary goal was to generate leads for Indian Bank’s home loan, vehicle loan and MSME loan products.

Strategy

Our extensive keyword research for loan products helped create a list of commercially targeted keywords that helped bring traffic to Indian Bank’s name. One of our main strategies was to lower the cost per acquisition and simultaneously keeping the cost per click at the lowest.

Tactics

By optimizing the keywords and the proposed strategy and also constantly monitoring the performance at the campaign level, ad group level and keywords level, we were able to achieve our goals. Our approach was to work towards maximizing traffic to the optimized landing pages on Indian Bank’s website. We also created a conversion pixel to measure the results.

The Results

The technology that we use to support Indian Bank

SEM
SMO
SMM
SEO

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What happens next?
1

We Schedule a call at your convenience 

2

We do a discovery and consulting meeting 

3

We prepare a proposal 

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