Pothys Swarna Mahal

Pothys, famously known as “The Aalayam of Textiles,” ventured into the luxurious world of jewellery with the establishment of Pothys Swarna Mahal in 2021. Within just three years, Pothys Swarna Mahal has not only become a household name in Chennai but also gained wide recognition across India for its exquisite jewellery collections. This success can be largely attributed to the strategic and highly effective social media campaigns orchestrated by our team of social media strategists.
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Goals and Objectives

The primary objective of Pothys Swarna Mahal’s social media strategy was to build brand awareness and establish a strong digital presence. Alongside this, we aimed to:

– Enhance brand recognition.
– Increase engagement and interaction with the audience.
– Drive higher direct messages (DMs) and inquiries.
– Distinguish Pothys Swarna Mahal from its competitors.
– Showcase new collections and product launches effectively.
– Generate leads and drive walk-ins to physical stores.

Platforms Utilized

CAMS Infotech established a robust presence for Pothys Swarna Mahal across multiple social media platforms, including:

– Facebook
– Instagram
– Threads
– Pinterest

These platforms were selected based on their user demographics and the engagement potential for the luxury jewellery market.

1. Brand Launch Campaign: "Aayiram Kangal Podhadi"

The launch of Pothys Swarna Mahal was marked by the highly successful ad campaign “Aayiram Kangal Podhadi,” which translates to “A Thousand Eyes Adorn.” This campaign became a social media sensation, flooding platforms with its reach and impact.

– The campaign won the National Award for the Best Promotional Ad from the Gem and Jewellery Council of India.
– It generated over 1 million views organically within the first week across various platforms.
– There was a 120% increase in brand mentions and engagement on Instagram and Facebook.

2. Bridal Jewellery Campaigns

Pothys Swarna Mahal took significant efforts to curate and craft two distinct sets of bridal jewellery collections, each designed to showcase unique cultural themes. These collections were presented at the National Gem and Jewellery Council of India’s Award Selections for Best Bridal Jewellery.

– Srivilliputhur Andal Temple Theme: This collection drew inspiration from the intricate carvings and divine aura of the Srivilliputhur Andal Temple.
– Konark Sun Temple Theme: This collection was inspired by the grandeur and architectural splendor of the Konark Sun Temple.

CAMS Infotech’s strategic promotion of these bridal collections garnered significant acclaim and recognition.

– National Awards for Best Bridal Jewellery were received for both themed collections.
– A strategic selection of influencers whose audience demographics aligned with our target market.
– Creative and relatable storytelling that resonated with brides-to-be and their families.
– A mix of traditional and contemporary promotional tactics, including influencer collaborations, behind-the-scenes content, and user-generated content.
– A 50% increase in influencer partnerships, with each collaboration averaging over 1 million organic views.
– A 70% boost in inquiries and DMs related to bridal collections.
– Successful advance bookings for bridal jewellery, indicating strong market interest and customer trust.

3. Thematic and Seasonal Campaigns

Antique Mela and Bangle Mela
– Antique Mela: Showcased vintage and heritage-inspired jewellery.
– Bangle Mela: Featured over 25,000 unique bangle designs.

– A 60% increase in sales during the campaign periods.
– High engagement rates with customers sharing their personal collections and stories.

Launch of Nava and Ada Collections
– Nava Collection: Focused on Navaratna jewellery collections with certified precious stones that are internationally tested and certified.
– Ada Collection: Highlighted affordable diamond adornments as part of the lightweight jewellery collections.

– Significant increase in impressions per collection on social media, surpassing 500k.
– Strong engagement and customer interest in these specialized collections.

Results and Impact

Brand Recognition and Engagement

Through meticulously crafted campaigns and a consistent online presence, Pothys Swarna Mahal achieved remarkable growth in brand recognition. Key metrics include:

Sales and Business Growth

Competitive Positioning

Pothys Swarna Mahal’s timely and engaging social media presence, crafted by CAMS Infotech, enabled it to stand out in a competitive market:

  • The brand was perceived as a leader in both traditional and contemporary jewellery segments.
  • We successfully positioned Pothys Swarna Mahal as a go-to destination for bridal jewellery and unique designs.


The success of Pothys Swarna Mahal’s social media campaigns underscores the power of a well-planned and executed social media strategy. By leveraging influencer partnerships, creative storytelling, and a keen understanding of audience demographics, CAMS Infotech not only achieved the primary goal of increasing brand awareness but also drove substantial business growth and customer engagement. As we continue to innovate and adapt our strategies, Pothys Swarna Mahal is poised to remain at the forefront of the jewellery market, both online and offline.

Future Plans

Looking ahead, CAMS Infotech will focus on expanding Pothys Swarna Mahal’s digital reach through emerging platforms and trends, enhancing customer experience through personalized engagement, and continuing to showcase Pothys Swarna Mahal’s exquisite collections to a global audience.

For more information on our upcoming campaigns and collections, follow us on Facebook, Instagram, Threads, and Pinterest. Join us as we continue to sparkle and shine in the world of luxury jewellery with Pothys Swarna Mahal

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Pothys Textiles

Pothys Textiles is a renowned brand in South India, known for its extensive collection of textiles, including exclusive silk sarees like Samudrika, Parampara, Vasundhara, Vastrakala, and Kanchipuram Wedding Silks.

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