Best time to post on social media platforms

Updating posts or stories on various social media channels to get a better reach and engagement with your audience might sound exciting! But what you are missing out here is timing, yes timing plays a vital role while posting and updating content on social media channels. Let us take a peek at the best time to post on various social media channels.

To begin with

1. Instagram – The best time to post on Instagram is between 9 am – 11 am EST. Every Instagram account having a unique audience, with followers located in different time zones, requires to find your personalized best time to post on Instagram.  Scheduling your Instagram posts for optimized times has proven to help reach more followers and get more engagement on your posts.
The Best Time to Post on Instagram –

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2 am, 4 am, and 9 am EST
  • Wednesday: 7 am, 8 am and 11 pm EST
  • Thursday: 9 am, 120pm, and 7 pm EST
  • Friday: 5 am, 1 pm, and 3 pm EST
  • Saturday: 11 am, 7 pm, and 8 pm EST
  • Sunday: 7 am, 8 am, and 4 pm EST

Depending on the audience you are targeting, if you are targeting the youth, post your posts during the evening or office hours when people are busy checking their news feed. If your target is specifically the corporate bunch, try lunch hours. Posting also depends upon product and services offering for the audience.

Twitter remains a top destination for connecting with your audiences directly, through everything from mentions to direct message to threads that may not even mention your brand. In general, across all industries, it appears that Twitter audiences are tapping into the platform daily in the early morning to catch up on the latest news and updates they may have missed, including on weekends.

4.Linked In
LinkedIn’s platform differs from the others on this list because it attracts such niche audience. Mainly, LinkedIn, made up of professionals looking to network with others in their industry or gain insights for professional development. However, while the overall audience is smaller, its unique focus can your posts can hold more value, especially for B2B companies, i. e getting your posts seen is mandatory.

  • The best times to post to LinkedIn are Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
  • The best days to post on LinkedIn are Wednesday and Thursday.
  • The safest times to post are Tuesday through Friday from 8 a.m.–2 p.m.
  • The least engagement per day occurs on Sunday.
  • Check out this space before you post on various social media channels for brand
    recognition, awareness, engagement, and reach.
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