Identify the Right Target Audience

Buidling a brand on social media will become stress-free with these 5 quick tips! If you are looking to grow your business online then you need to do right, CAMS Infotech highlights some of the basic tips you could keep it mind when doing so!

Identify your Target Audience

Right audience means good brand reach. Always have content that goes in wavelength of your target audience. If your content is not reaching the right audience, then you are missing out on something. Target customers who hold the smiliar interests based on your brand. If you crack identifying the right audience then you’re all good to go!

Go Visual

A picture speaks more than words! To stand out from other brands, create content which is eye-catchy, creative and quirky because that’s when you are bringing out a masterpiece! Audiences are likely to engage more when they come across creative content on their news feed. Create the hype, as there are more chances of your visual going viral if more number of customers talk about it.

Your Audience is Listening

Your target market is always listening to you. To feed them ensure you come out with fresh content and build a social media relationship where you listen to them as well! Audiences have the right opinion on how they want things to be, listen – revert and execute to keep them happy!

Start Talking

Words travel faster. Creating an engagement is essential to build your brand. Create contests with giveaways that attracts more number of customers to come and join you! Talk to them, execute aggrehesive communication about your contests. Ensure your audiences feel at home with your brand as if you are about to get one negative feedback, you are likely to get more! So make them feel good 🙂

Build a Strategy

Know where your brand is going. A brand succeeds when they have the right strategy! With the right ideas and brand positioning you can make your brand reach heights. A right strategy involves targeting the right people. So sit back, talk to your customers, know their interests and build a strategy that reaches out to millions of people!

case studies

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Pothys Textiles

Pothys Textiles is a renowned brand in South India, known for its extensive collection of textiles, including exclusive silk sarees like Samudrika, Parampara, Vasundhara, Vastrakala, and Kanchipuram Wedding Silks.

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Pothys Swarna Mahal

Pothys, famously known as “The Aalayam of Textiles,” ventured into the luxurious world of jewellery with the establishment of Pothys Swarna Mahal in 2021. Within just three years, Pothys Swarna Mahal has not only become a household name in Chennai.

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